Imagen proyectada de líderes políticas ecuatorianas en la red social de microblogging twitter: Caso de estudio: Viviana Bonilla

Abstract

The present study tries to analyze how the political leaders project their image in the social media of microblogging Twitter, the case selected to study is from the Assemblywoman Viviana Bonilla. This investigation had a mix methodological design and the selected subject was the period of the popular referendum of January 03 to March 03 ,2018. The index of the analysis was the tweets from the timeline of the Assemblywoman Bonilla, which contained, Tweets, Retweets, Hashtags, Mentions, Links and multimedia like pictures and videos. The methods used was the analysis of the content of the data from the files, in which was register the variables and coding, also was used the platform Twittonomy to extract the tweets of the Assemblywoman. Although Viviana Bonilla doesn’t use all of the potential of the platform Twitter, she tries to generate contents of community activities, social media and political views, although this doesn’t achieved a bidirectional communication with her followers.