Imagen proyectada de líderes políticas ecuatorianas en la red social de microblogging twitter

Abstract

The research on the inclusion of women in politics is low, leading to trigger interrogative in topics such as female political leadership in areas such as communication, technology, media and new ways of doing politics. The objective of this research is to analyze the image of the political leader Silvia Buendía on Twitter social networking. To this end, we ask ourselves: How does the leader and political activist Silvia Buendía project her image on the social network Twitter? This social network is public and develops a horizontal communication, it is ideal for those who seek to express themselves or promote an idea among more people, who lead these causes are activists, among them is Buendía. Responding to the research question through content analysis done to 407 tweets of Buendía during the campaign period of the referendum of Febraury 4, 2018, in a period of time from January 3 to march 3. The categories used in the analysis allowed the linkage with the conceptual framework and results showed that Buendía projects its image as a woman of knowledge, able to discuss and argue. She is involved with issues of feminism, and rights of LGBTI, causes that promote them in a plural way, projecting an image of activist and leader of social struggles with which she identifies and is passionate about.