Monumentos de arcoiris: análisis de contenido en twitter del encendido del hemiciclo de La Rotonda en Guayaquil en apoyo al día y actividades del orgullo LGBTQI+

Abstract

The purpose of this research is to describe the characteristics of the content and reactions generated in response to the posts on twitter about the lighting of the monuments of the City Hall of Guayaquil in support of LGBTQI + pride day and activities during 2017. The methodology of this Research has a quantitative approach, the technique of this study is content analysis and the main tool is a code book. The unit of analysis is made up of 100 comments made in response to the publications in the accounts of Alcaldía de Guayaquil, El Universo and Silvia Buendia. It was found that most of the men are against or neutral to the turn on of the lights with the colors of the LGBTQI + flag, most of the women are in favor and the unspecified sex users are against. Unspecified sex users hide their digital identity using fake nicknames and usernames.