Activismo en 280 caracteres: Exploración de los elementos que componen la postura a favor del grupo LGBTQI+ de parte de activistas ecuatorianos y usuarios en Twitter

Abstract

This research explores elements and main arguments that make up the opinions in favor of the LGBTQI+ movement, expressed by activists and users on Twitter. The approach is quantitative and its central technique is the content analysis. The sample included 5 activist profiles, 60 tweets by them and 60 user responses in media entities posts about the lighting of monuments during the celebration of Gay Pride 2017. The categorization identified frequencies which were later related in crosstabs, obtaining results that highlighted an apparent lack of argumentation and a predisposition to silence users who expressed a contrasting opinion; human rights and disinformation of the opposition were also among the main arguments. Activists use more diverse elements and their profiles make reference to the LGBTQI+ movement and feminism. The visibility provided by public figures and, and the security of debating through a screen, empowers minorities to express their contrasting opinions.