Monumentos de Arcoiris: análisis de contenido en facebook del encendido de la rotonda en apoyo al día y actividades del orgullo LGBTQI+

Abstract

The present investigation, of exploratory and descriptive character, has the objective to describe the characteristics that stand out in comments and opinions made in response to posts of the official accounts from public media and entities, in Facebook. Regarding the illumination of La Rotonda monument with a rainbow flag, by the City Hall of Guayaquil as a manifestation of support for the LGBTQI+ group and activities made on the Pride Day of 2017. Collection and classification of data, through a content analysis form, was the main tool of the study. The results were divided into categories; the same ones that were proposed in the analysis form. Likewise, crossed tables were made to helped measure the size of the reactions and problematize the postures, of the users, predominant in the comments and reactions to the posts of La Rotonda monument lightning, in support of the LGBTQI+ group and activities made on the Pride Day of 2017.