Hegemonía masculina y noticias en televisión. Análisis de proyección de estereotipos de masculinidad hegemónica en el discurso mediático no ficcional del noticiero ecuatoriano Telemundo – Estudio de caso

Abstract

The following study aimed to analyze the projections of hegemonic masculinity in the news program Telemundo, broadcasted on the national channel Ecuavisa. This investigation had an exploratory-descriptive scope and was of a mixed type. A content analysis sheet was applied to five randomly selected programs of August 2018. From the calculation of the median mean to screen time, five individuals were selected for study. The quantitative and qualitative results showed that these individuals represent the Guayaquil upper-class model of masculinity and are reinforced by their way of dressing, speaking and expressing themselves. Telemundo, a prestige newscast, reinforces this model with its transmission through its presenter, whose screen time is considerable. In addition, the program also helps to present this model as the model of the Guayaquil politician.