El Macho Guayaco más allá de la ficción: análisis de los modelos de masculinidad hegemónica en el programa ya es mediodía

Abstract

The present study seeks to know and analyze which models of hegemonic masculinity are present in non-fiction programs, specifically in magazines such as Ya es mediodía. By realizing a content analysis, the aim is to quantify the frequency of each stereotype on the screen, and also to describe the visual, linguistic and characteristics of each model found. This research is based on a line of studies worked several years ago called Mirando desde los medios al macho guayaco. This project is the fifth edition of the study made in Universidad Casa Grande. Using as a base previous studies in order to generate results that contribute to the concepts of masculinity in the non-fictional programs and for the development of media stereotypes in Ecuador and Latin America.