Macho Guayaco más allá de la ficción: análisis de los modelos de masculinidad hegemónica en los discursos mediáticos no ficcionales. Caso de estudio: Vamos con todo

Abstract

The purpose of this research is to conduct a discursive analysis of representations of gender and hegemonic masculinity and how it is projected in the context of non-fictional television programs, transmitted from the city of Guayaquil, Ecuador. The case study selected was the pink press news, Vamos con Todo (VCT) broadcast on the RTS channel from Monday to Friday at the "afternoon" time. The study suggests that although the female image has a longer exposure time during the program, there is a dominant hegemonic model especially represented by the presenters Oswaldo Segura and Carlos José Matamoros, which is Sabido and sabroso man. Being, Vamos con Todo, a program with a high level in tune until its last date of issue, becomes a strong popular agent for society.