El Macho Guayaco más allá de la ficción: análisis de los modelos de masculinidad hegemónica en discursos mediáticos no ficcionales. Caso Jarabe de Pico

Abstract

This study aims to establish the presence of projections of hegemonic masculinity in an evening magazine show called Jarabe de Pico, considered a non-fictional television genre. And through it, analysis of the visual, linguistic and non-verbal resources employed by these stereotypes. This exploration is part of the internal research project Semilleros, Mirando desde los medios at Macho Guayaco, from Casa Grande University under the direction of Eduardo Muñoa and Estefanía Luzuriaga. In this edition, the approach to non-fictional media discourse is made due to the huge amount of content from this type that is offered in the Ecuadorian media. Through the analysis of content, it is known that screen time is equal for both men, women and other stereotypes. Also, that masculinity models are noticeable as more than one in the study subjects, presenting as dominant and associated stereotypes.