Facebook: Usos y gratificaciones entre los adultos emergentes, nativos e inmigrantes digitales de la ciudad de Guayaquil: Percepción de las marcas nacionales en la red social Facebook. Un estudio de caso de Cervecería Nacional

Abstract

The use natives / digital immigrants give applications of social network Facebook is presented in this study, focusing research in a case study to the Fan Page of Pilsener and Club Premium, identifying a publication that attracts the surfer and action more frequently performed by the same. This study will be conducted in the city of Guayaquil. The type of study of this research is first rate, I focus only on the issue initially presented, a purely quantitative approach is proposed for using the statistical data obtained by the application of a previously designed questionnaire and a structured observation respond more accurate objectives: to study the relationship of application usage by Internet brands to follow and identify publications and actions more frequently in Fan Page of Pilsener and Club. This allows knowing the development of the brands within the social network Facebook and its acceptance in that environment.