Consumos culturales en el barrio Las Peñas (Guayaquil): El caso de la paleta

Abstract

This qualitative study seeks to describe the lifestyle of the visitors of La Paleta, bar located in the street named Numa Pompilio Llona, during june and july 2018. Nowadays, this street belongs to the cultural and night entertainment scene of Guayaquil. Through an observation and in-depth interviews, the results provide information about the consumer's demographic characteristics, habits, perceptions, motivations of assistance, relationship with the space and more. Some of the most important discoveries are that the visitors consider the bar to be alternative and bohemian. They go to hang out with their closest friends and value the acceptance towards diversity and originality of the place in terms of music and environment.