Guerreros

Abstract

This project is born from the idea of promoting other sports disciplines other than football, such as swimming, surfing, boxing, among others. Football is a sport that, due to the popularity of the same media, has more room than others, hence the development of this platform, in addition to providing material for the consumption of readers, is elaborated and directed under a group professionals trained in the field, with full content, providing the option to see something different to what they are usually used to seeing. That said, based on research, we have worked with authors specialized in the subject, using methods (inductive, descriptive and quantitative) that allowed us to direct a better approach. At the same time, in the elaboration of interviews to sports journalists and surveys to a target audience, it was possible to compile necessary information to expose a range of the theories explained and exposed, evidencing that most of the people who surf the internet consume news sports through web portals, favorable result for the project, since it allows the Guerreros proposal to revalidate the medium in which it will interact with the target group. Finally, it was concluded that in Ecuador there is a public interested in knowing more sports and that is dissatisfied by the almost obligatory dominance that football has in the media.