Diseño de una estrategia de periodismo ciudadano para aumentar la audiencia de los noticieros de Telerama

Abstract

Multiplatform strategies constitute a way of storytelling or transmedia narrative where the communication strategy is deployed by multiple media and digital platforms; they allow to create and show contents using different media; these strategies arise within the framework of the technological advances that the development of humanity is currently experiencing while is seeking to maintain and increase interconnection, information and, in general, communication. The above is also a sample of the way in which people consume contents today. One of the key elements in the assurance of a good multiplatform strategy is the openness that organizations have to the new communication and information technologies, and the creative adaptation that is made in the use of these. In the need for a necessary differentiation regarding the competition, a strategy has been proposed in this research in which citizen journalism is linked to the Telerama programming using a multiplatform strategy, considering the factors related to its type of transmission (Ultra High Frequency), the collective imagination that still recognizes it as a cultural and scientific channel, but also as a young channel that still does not allow it to settle in the collective imaginary, and its low audience nationwide. In this sense, the design of the implementation of a blog anchored to the Telerama website was proposed as a prototype to be evaluated by executives of the television station, professionals and users of social networks in a way that the impressions on the implementation of citizen journalism in the programming of the channel's news can be known.