Campaña de comunicación digital “Acciones para una niñez segura”

Abstract

Throughout history, sexual abuse of minors has been an unknown, hidden issue of difficult legal recognition and very questioned at the family, social and medical levels. In Ecuador, the lack of social acceptance, in the face of the fact that sexual abuse occurs mostly, in familiar environments or near environments and at any socioeconomic level, was a component that delayed the correct adaptation of laws that provide protection to the victim and execute punishment for the aggressor. The threat of harassment and sexual abuse of children and young people in school classrooms in Ecuador generated an alert in the education system and in the entire country, figures that between 2014 and 2018 registered more than 3,975 victims of sexual crimes in institutions academic, ascending data of a problem that indicates more than 1212 teachers and 74 administrative employees, as authors of the crime. The purpose of this work is to sensitize and provide information to the parties that are considered vulnerable, responding to the use of research techniques that provided the premise for the development of communication strategies, seeking to use a series of factors and proposals of models that maintain It alerts the society about the problem in development, and in turn, serves as a communicational contribution, in the later stages to discover an act of violence against the minor. It is important to mention that the campaign "Actions for a safe childhood" aims to function as a means of support for parents, in the different environments to which their children are exposed daily.