Creación de prototipado de plataforma digital para la Dirección de Responsabilidad Social Universitaria y Vinculación con la Comunidad de la Universidad Casa Grande

Abstract

The present study shows the importance of a digital channel in which the programs of the Direction of University Social Responsibility and Linking with the Community of the Casa Grande University are made visible through a prototype platform proposal, specifically a microsite. For this, the contents that should be exposed were identified for the medium of the methodological strategy that identified and used information gathering techniques applying the semiotic discursive and cultural interpretative paradigm of the mass communication techniques of the author Carlos Scolari, which allowed to know on the degree of knowledge about management and its programs, the concept of university social responsibility, customs, mass consumption, navigation forms, among other aspects.