Construcción de identidad relacionada a estilos de vida en la red social Instagram. Caso Influencers vida saludable categoría Cultura CrossFit

Abstract

The present study pretends to explore the construction of identity related to lifestyles in the social network Instagram, influencers healthy life category CrossFit Culture, from representative theoretical bases translated into society of transparency, digital life, narcissism, the notion of self, virtual identity and online communities, which allow the understanding of the new communicational processes in the digital society within the contemporary context. The research has a quantitative approach of exploratory-descriptive framework, the technique of content analysis is applied on a sample of 330 comments of three CrossFit influencers: one at the local level, one regional and one international, chosen through the DeepSocial tool. The results show that the predominant discursive practices, within the CrossFit virtual communities, refer to the self-directed confirmatory categorization, but they also value the confirmatory community-led categories, where it is evident that the discourse ratifies the dynamics of the lifestyle in the interaction, and in turn promotes the senses of belonging and representation of the followers in their daily lives.