Construcción de identidad relacionada a estilos de vida en la red social Instagram: caso Influencers heathly lifestyles vida saludable.

Abstract

The following case study presented on this essay, contains how we can build up identities; showing perfect examples like “narcissism”, notion of self, the show of yourself, related to different lifestyles on social media cases such as “Instagram” or well known as “IG”; Influencers or healthy Lifestyle. The research is quantitative focused, descriptive, explorative, and applies to analysis techniques and contents. It is a test of 330 comments and, three influencers were selected; Local, regional, and worldwide. Using “DeepSocial” as the tool for metrics. This result of this case study found that this “Online Communities”, the discursive procedures that dominate the results were Self Directive and Affirmative, where the community members support each other and strength each other its relationship from its comments; following by the ones that look out for social confirmation on the virtual sphere. The ambiance identity feeds itself with different topics such as: News-Comments, that are attractive to the members of this digital legions.