Memoria del proceso de estrategias de relaciones públicas implementadas para la convocatoria, difusión y realización de la muestra “Aquí hay arte” para el relanzamiento del entorno digital GYEARTE.EC

Abstract

The following document sets out the systematization of the planning and execution of the public relations strategies implemented for the call, dissemination and realization of the exhibition "Aquí Hay Arte" for the relaunching of the digital environment gyearte.ec; held on Wednesday, October 4, 2017, as part of the professional application project (PAP) GYEARTE of the Casa Grande University. The main objective of this report is to expose the processes carried out during the management of the project in its third edition in 2017, its scope and results, in order to highlight the communication processes developed for the sample. Likewise, it pretends, in a schematic way, to narrate the steps of the public relations strategy for the call of the sample of relaunching of the virtual environment gyearte.ec; describe the processes put into practice for the diffusion of the relaunching of the digital environment www.gyearte.ec as a communication tool; and to demonstrate the procedures and tasks carried out for the execution and installation of the exhibition "Aquí Hay Arte".