Mirando desde los medios al macho guayaco. Estudio de recepción: Análisis de las percepciones de masculinidad en programas mediáticos nacionales por adultos emergentes hombres de Guayaquil

Abstract

This descriptive study aims to explore the perceptions of heterosexual men from Guayaquil at age of 18 to 30 years old about the stereotypes of masculinity exposed in national media programs; Tres Familias y Cuatro Cuartos. The study employs research techniques; focus group and interview, where the information is collected and analyzed schematically by a double-entry matrix, which divides the category and sub-category results, placing them transversally in the accepted, negotiated and rejected by the participants, referring categories proposed by Stuart Hall. Within the results the participants expose that the “ macho guayaco”, is manifested among men from Guayaquil, as the man who loves football, beer, friends, is gallant and provider of his family. It is reflected in the male figures of the protagonists of the two television programs that served as the basis of the investigation.