Mirando desde los medios al macho guayaco. Estudio de recepción: Análisis de las proyecciones de masculinidad en el discurso de programas de ficción – Estudio de caso Tres Familias y Cuatro Cuartos

Abstract

The present exploratory study aims to identify the stereotypes of masculinity that are projected in fiction-type programs, specifically Tres Familias and Cuatro Cuartos. Using the content analysis tab, we seek to quantify the frequency of appearance of these stereotypes to define which correspond to the emerging, dominant and decadent categories. Also by a qualitative analysis, it’s intended to determine which are their character, social, visual and linguistic traits. The present investigation belongs to a study line called ‘‘Mirando desde los medios al Macho Guayaco’’ that has been studied for several years in the project of Semilleros of the Universidad Casa Grande. This research uses such studies as a basis to generate new results and contributions for the future investigations about stereotypes and projection of masculinity within media discourses in Guayaquil.