Mirando desde los medios al macho guayaco. Estudio de recepción: Análisis de las proyecciones de masculinidad en el discurso de programas “reality shows” – Estudio de caso Baila La Noche y Combate

Abstract

This study pretends to quantify the frequency of apparency of masculine stereotypes from the reality show programmes, specifically BLN: La Competencia and Combate so it can classify them as emerging, decadent and dominant. Also, using each stereotype description, this study wants to determine which are the character, visual, attitudinal and social features of them. This investigation is part of the line that has being studied several years ago as the name “Mirando desde los medios al macho guayaco”. In it’s fourth consecutive year, the intern project of the investigation- “semilleros” of Universidad Casa Grande uses as a base the previous studies to generate results that board new contributions to masculine projection and mediatic stereotype develop in Ecuador Latin America.