Mirando desde los medios al macho guayaco. Estudio de recepción: Análisis de las percepciones de masculinidad en el discurso mediático por adultos emergentes masculinos de Guayaquil

Abstract

The present research, "Looking at the male guayaco media: Analysis of perceptions of masculinity in the media discourse by emerging male adults of Guayaquil", according to the reality show programs Combate y Baila la Noche BLN, with conceptualizations about masculinity, hegemonic model , among others of several expert authors in the subject that determined the theoretical framework and the methodological framework; with the use of the qualitative technique of the focal group and the personal interviews, applied to the objective group: men, whose ages range between 18 to 30 years, belonging to stratum C +, C-, for considering the target group categorized as an emerging adult who watches the national audiovisual media, especially the aforementioned reality shows. The instrument used was a questionnaire or guide of questions previously elaborated considering the variables: masculinity and emerging adults. The results of the qualitative research clearly identified the concepts of masculinity of the guayaco male, in which the way of speaking is highlighted, in a tone of voice almost shouting, with linguistic aspects that denote the tasty and the know-all that is part of the culture of the guayaquileños. At the end of the study, the conclusions of the research were established, reflecting the representation of masculinity from the cultural level of competitors and animators of the reality shows Combate and Baila la Noche BLN, who represent the classic "macho guayaquileño", identified by the way of speaking, of dressing and by the stories of romances.