Un follow a la neosoltería: representación de neosolteros en Instagram

Abstract

This study aims to explore the identity of the new singles from 25 to 40 years old of Guayaquil, of middle and high socioeconomic status through their representation in Instagram. Through a quantitative methodological design, using the technique of content analysis, 6 women were chosen, from whom was analyzed the last thirty photos of their Instagram profile and, through frequencies, a count was made to see the representativeness of the categories in the sample. The results of the investigation threw that the new singles try to represent themselves in their Instagram profile through group photos, with their family or animals, describing their work or showing the trips they have made. They usually complement the picture with a descriptive caption written 67% in Spanish and 46% in English, in which they include most of the time emojis and hashtags to complement the text. This is how these elements are used as tools to build their virtual identity on Instagram.