La comunicación de crisis en tiempos de redes en el Sector Aeronáutico

Abstract

In this research, it is intended to describe the current state of communication management in crisis situations of companies in the aeronautical sector of the airlines Latam Airlines Group and Anonymous Company. Its plans for preventive communication, strategies and communication management in crisis situations and post-crisis in general, with emphasis on social networks. The research has a qualitative, exploratory-descriptive approach. And it is done through personal interviews, participant observation and a case study to those in charge of communication management of the two companies mentioned above. The results show the profile of the Communication Director in Ecuador precisely in companies in this sector and the importance of using basic tools of corporate management, in addition to the innumerable risks that arise as a result of social networks. The conclusion that this study showed was the importance of today's crisis communication management to prevent and manage risk situations.