Análisis de la Gestión de la Comunicación en situaciones de crisis de las empresas El Telégrafo y El Universo del sector medios de comunicación

Abstract

The present research project proposes to identify the management applied by companies in the media sector in relation to the fundamental aspects of strategic communication. The objective is to collect and order data to process a diagnosis about crisis communication. For this purpose, a qualitative, exploratory - descriptive analysis of the company was carried out. Additionally, in depth interviews were applied to the employees of the companies El Telégrafo and El Universo, in order to clear the questions related to the topic. In the same way, the observation process was carried out in the field to verify the state of the companies. Finally, the study shows the results in relation to the objectives defined in the research process such as the knowledge of its preventive and presentation plans and the recommendations for further studies.