Construcción de la imagen de la mujer política ecuatoriana. Caso: Cristina Reyes

Abstract

The objective of this research was to examine the process of construction of the image of Cristina Reyes as an Ecuadorian political woman, which allowed us to broaden the panorama of how the image of women is constructed in the Ecuadorian context, in the field of politics. Thus arose categories on femininity, leadership, political leadership, image and influence where it was concluded that his leadership is still under construction, that facing a macho scenario he had to forge values such as courage, perseverance and that his maximum referent of leadership He has been one of the country's political leaders. In addition, the key pieces in the construction of the image focus on personality, convictions and communication rather than physical appearance, and that the real role of women in the democratic process and decision-making in the country are still in process.