Construcción de la imagen de la lideresa indígena Lourdes Tibán

Abstract

The present qualitative research exposes the case study of the indigenous leader Lourdes Tibán Guala, which takes a tour of her wide political career and collects the main personal and professional experiences that allowed her to achieve the image she currently possesses. The objective of the study is to know how it built the image of women in Ecuadorian politics, centered on the case study of the leader already mentioned. To obtain the necessary information to answer the questions raised, three techniques were used: in-depth interviews with the leader and her relatives, observation and bibliographic review of Lourdes Tibán's autobiography. As a result, it was obtained that Tibán built her image as a political woman throughout her life, from the beginning of her life in her Mulalillo parish, her leadership in indigenous movements and her work in the civil service, and that her image is the faithful reflection of what she is, a woman without filters, without appearances or modifications, she is in politics as it is in everyday life.