Construcción de la imagen de la mujer emprendedora en Ecuador. Estudio de caso: Rosanna Queirolo

Abstract

This research was developed applying the qualitative technique along the method of data collection composed by interviews and observation of the unit of analysis presented by the case study of the entrepreneurial leader Rosanna Queirolo, founder and creative director of the RQ Group since 2010. Fulfilling a review about her stage as a public figure, politician and sports reference until she accomplished her career as an entrepreneur where, based on her knowledge and experience, her image as a leader in the entrepreneurial field was built. The main objective of this study was to identify which elements comprise her image as a leader, considering aspects such as her influence as a female leader, the image she tries to show and the leadership she has strengthened through the journey into the field of Ecuadorian entrepreneurship. With this information, we proceeded to build her image as an Ecuadorian entrepreneurial leader.