Memoria del proceso de creación del manual de estilo y contenido para el entorno digital GYEARTE 2017

Abstract

This writing exposes the systematization of the process of creating the content style guide and content writing for the GYEARTE digital environment, which is a Professional Application Project (PAP) that seeks to expose the field of contemporary visual arts in Guayaquil; This PAP, is an academic instance to obtain a degree in different areas of specialty at Casa Grande University. Since it is the third generation of this PAP, as a general objective we proposed the re-launching of the digital environment www.gyearte.ec to make visible the emerging visual artists of Guayaquil, because we realized that although past editions of GYEARTE had been a success by making the artists known through events, the digital environment was not visited. This means that there were changes in the template of the digital environment, changes in the way of visualizing the content of said environment, and even the incorporation of a content style guide so that the next generations in charge of the project can have a guide on how to handle the content of GYEARTE.