Memoria del re-diseño y desarrollo del entorno digital www.gyearte.ec como herramienta de visibilización de los artistas visuales contemporáneos de Guayaquil

Abstract

The following document presents the memory of the re-design process of the digital environment GYEARTE 2017. As well as the development and production of the audiovisual and multimedia content used to make visible the contemporary visual artists of Guayaquil; as part of the Professional Application Project (PAP); which is an academic instance to obtain the bachelor degree in the different areas of specialty of the Casa Grande University. The general objective of the project is to systematize the re-design process of the digital environment www.gyearte.ec as a visualization tool for contemporary visual artists. The methodology used was a qualitative approach, with a case study method and an exploratory scope. The research tools used were semi-structured interviews as well as an evaluation matrix to analyze, identify and decide the actions to be taken with the digital environment. In order to highlight and record all the processes carried out in the different areas for the renewal of the digital environment www.gyearte.ec. In addition, it offers comparative material of the evolution in the re-design of a digital web environment and the processes carried out to complement it with audiovisual and multimedia material. This document serves as an academic tool for the development of dynamic web pages dedicated to the dissemination of art or artists on the web.