Memoria de la estrategia de comunicación para el relanzamiento del entorno digital gyearte.ec a través del evento ‘Aquí hay arte’ del proyecto de GYEARTE 2017

Abstract

The following document shows the systematization of the communication process developed for the relaunching of the digital environment www.gyearte.ec, through the event '# Aquíhayarte' that took place in Guayaquil, Ecuador. October 4th of 2017 at 7:00 p.m. This report has as a general objective to systematize the process for the development of the communication campaign, applied strategies and established steps for the call of the event relaunching the contemporary visual arts #aquihayarte with the purpose of letting the general public know and to the actors of the artistic world or field that the digital environment GYEARTE 2017 has a new innovative image and updated information. The document comes into view as an academic tool that focuses on describing the communication process in order to relate the most significant decisions that respond to a previous strategy, steps to announce a target group in which were focused on the renewal of the digital environment of contemporary art. In addition, the steps for the creation of the communication campaign, the fundamental stages for its uprising and the strategies that are gather together through an appropriate event according to the digital environment gyearte.ec are described.