Estrategias de Relaciones Públicas en medios de comunicación tradicionales y no- tradicionales en el Primer Congreso Internacional de Investigación en Ciencias Sociales (CIICS): Entre tensiones y nuevas prácticas sociales

Abstract

This research project will analyze the Public Relations strategy after, during and before the First International Congress of Research in Social Sciences (CIICS) that was held September 21 and 22 at Universidad Casa Grande in Guayaquil. . This thesis will be a tool for academic research in Public Relations because it will demonstrate the type of strategies that should be used in an academic congress so that the audience will get informed, aside of how we should improve the production and communication of these types of events in Guayaquil. Public Relations is considered relevant for the execution, organization and logistic of the academic event, because it is a communication tool that will give the resources to understand this thesis. The intention of the strategy is not only to inform the audience about CIICS, but also to evaluate the impact in our audience through mass media, and how they published the content therefore we can have a complete evaluation of the Public Relations strategy.