El modelo del seductor a través de las interacciones entre hombres presentes en el discurso mediático Los hijos de Don Juan

Abstract

This research intends to explore the qualities associated with the male seducer in Guayaquil, represented by the television show Los hijos de Don Juan during its broadcast in May 2016. This study employs a content analysis as the method of investigation and utilizes a coding sheet as its investigation technique to identify the image and behavior of the male seducer, as displayed by the male characters of the television show. The results of this research demonstrate that the hegemonic masculinity is the main ideology behind the configuration of the male seducer. This is because values such as physical prowess, competitiveness, economic capital and heterosexuality are held in a high regard. Although there are also situations in which the male seducer will transgress the ideology of the hegemonic masculinity, these findings represent a minority amongst the whole data.