Una aproximación a la responsabilidad social de los gobiernos municipales del Ecuador: Estudio de caso del Gobierno Autónomo Descentralizado municipal de Guayaquil

Abstract

Accountability and transparency are central to the debate of the RS to make visible their commitments and results, thus causing greater credibility before organizations and the community. It is for this reason that the dissemination of information on RS a key to help normalize their existence becomes. The overall objective of this research is to explore the practices of Social Responsibility (SR) of the Autonomous Government Decentralized (GAD) of the Municipality of Guayaquil, and then describe the management model used to analyze the information disseminated through its website and RS identify practices developed based on environmental, economic, social and half axes. Qualitative research and the method of case study method were used. The data collection tools were the documentary analysis, checklist, interviews and surveys. With this it was found that within the public administration in the Municipal GAD of Guayaquil, the RS acquired an increasingly important role focusing primarily on boosting actions, projects and social programs that are aligned with the National Development Plan for Good Living 2009-2013, further strengthening one of the cornerstones of our research.