Sistematización de la vinculación con la comunidad a partir de la experiencia del proyecto Cambalache

Abstract

The document below shows the systematization of community outreach from the experience of Cambalache Project, the research was conducted over a period of six months (May to November) in the present year, in order to measure the extent and impact of it in the beneficiary groups during the three editions held in 2013, 2014 and 2015. Thus proposed improvements in processes and linking strategies and project managers commission to increase the results previously obtained in the previous editions. It was made using a qualitative approach to a thorough analysis of the participants and beneficiaries of the project from a natural context. The systematization allows a contribution to the development of this social nonprofit Project, born from the Graphic Design and Communication career at the University Casa Grande in Guayaquil, Ecuador.