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The following Project shows the development of a communication strategy and the user interface redesign to promote the use of the gamificated web platform Operación Guayaquil. This strategy seeks more users using the web platform Operación Guayaquil. Through of the research it was possible determine witch digital channels are more used by the users, what places they transit more and what graphic style they like and get their attention. It also shows the results of this strategy obtained with ...
This innovation was implemented to improve the oral skills of EFL. Podcast was implemented. Participants were students from a private university in Guayaquil. Three groups of students placed in the tenth level of English participated in the study, out of a total of 12 levels offered by the institution, which corresponds to B1+ level within the common frame of reference for languages. The participants were randomly selected and a pre and a post-test were carried out to measure the efficacy of ...
The project purpose is to design a model of quality for the children's center of the UCG, it will be focused on attending the child and their family needs. The main objective is to structure the management of quality from a systemic, ecological and inclusive vision to stimulate the development, learning and wellness of infants in the environment of their family and community. Qualitative research was carried out with the support of focus groups and interviews that were analyzed using the grou...
Multiplatform strategies constitute a way of storytelling or transmedia narrative where the communication strategy is deployed by multiple media and digital platforms; they allow to create and show contents using different media; these strategies arise within the framework of the technological advances that the development of humanity is currently experiencing while is seeking to maintain and increase interconnection, information and, in general, communication. The above is also a sample of t...
In this research we propose the creation of a digital communication strategy that allows the exhibition of Ecuadorian handicrafts in the international market, the methodology used in this research is of a quantitative approach and the statistical, deductive and analytical method was handled, the results have been validated with bibliographic research. The main target group to carry out this research are foreigners who visited Ecuador and those who are in their countries of residence. Among th...
The present investigation, had the purpose of analyzing the impact of the digital platforms Facebook, Twitter and Web page of the users of the company Interagua, concessionaire in charge of the potable water and sewerage service of the city of Guayaquil. For this, a study of the research problem was carried out, and a review of theories and definitions of other authors related to the subject. As part of the field methodology, the interactions (Engament Rate) were measured in contents publishe...
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