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The FEDENADOR Theater "Julio Ramírez Mora", is one of the most representative stages of the city of Guayaquil, which, although it accommodates many of the social, cultural and artistic activities, has few tools for socialization and dissemination at local and national level. This proposal is aimed at strengthening these strategies by taking advantage of digital channels, ith appropriate strategies, for the promotion of each of the events that take place there, as well as the consolidation of ...
The Cordoba Guitar Festival is one of the most important cultural events in Spain. This article analyses the musical preferences, satisfaction, attitudinal loyalty, and behavioural loyalty of spectators who attended the 36th festival held in July 2016, as well as the festival’s economic impact on the city. These characteristics of the public give rise to the four hypotheses of this study. To achieve this aim, a structural equation model (SEM) was used. The results −χ2 = 27.79, with the p-valu...
Purpose The purpose of this paper is to characterize the international tourists who visit a cultural event, such as the Oruro Carnival (Bolivia), that is catalogued as Intangible Cultural Heritage of Humanity by UNESCO. Design/methodology/approach To achieve this purpose, a segmentation is made based on the combination of two theoretical models used and contrasted in similar research: the model of McKercher (2002), based on the cultural motivations to go to a destination, and that of Poria...
The scientific review of Natural Protected Areas as sites to perform economic activities related to tourism is recent. It is well known that ecotourism is a leading generator of business, the level of employment in certain sites depends upon it, and also helps to strengthen the household economy of vulnerable communities while preserving it. This paper presents an empirical research carried out in Puerto El Morro (Ecuador-South America). The purpose of this paper is to identify the socio-demo...
This work presents an empirical research carried out at Santay Island (Ecuador) to study the socio-demographic profile of the hiker and his degree of satisfaction. The analysis is based on 1,080 surveys collected after the visit. The results highlight a high level of satisfaction that generates subsequent positive actions such as: repetition of the visit, recommendation of the place and word of mouth among friends and family. It is confirmed that low satisfied hikers would not act negatively ...
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