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This article reports the effect of a six-week classroom innovation which included adapting the textbook with authentic performance tasks to improve professional communication in thirty-three A2 level psychology students at a large public university in Guayaquil, Ecuador. The innovation is based on the need to enrich university English as a Foreign Language (EFL) classes with professional activities to motivate and improve students’ oral and written communication in order to fulfill the nation...
The following document sets out the systematization of the planning and execution of the public relations strategies implemented for the call, dissemination and realization of the exhibition "Aquí Hay Arte" for the relaunching of the digital environment gyearte.ec; held on Wednesday, October 4, 2017, as part of the professional application project (PAP) GYEARTE of the Casa Grande University. The main objective of this report is to expose the processes carried out during the management of the ...
This paper analyzes the relationship between the Ecuadorian educative framework and the experience of socio-educational inclusion, based on the narratives of teachers from different institutions in Guayaquil. Through the application of qualitative research, interviews are conducted, from which teacher narratives are extracted that allow describing the inclusive practices carried out by teachers, as well as the experiences they have regarding the current regulations. All this allows understand...
The objective of the study is to conduct research based on the ways in which GLBTI emerging adults in Guayaquil receive and identify with the stereotypes of masculinity present in the media accounts of the programs taken into account as case studies. The methodology used in this research uses as a tool, the focus groups and two interviews. It was found that the members of the GLBTI group identify specific characteristics of each character that are influenced by the environment that has develo...
This descriptive study aims to explore the perceptions of heterosexual men from Guayaquil at age of 18 to 30 years old about the stereotypes of masculinity exposed in national media programs; Tres Familias y Cuatro Cuartos. The study employs research techniques; focus group and interview, where the information is collected and analyzed schematically by a double-entry matrix, which divides the category and sub-category results, placing them transversally in the accepted, negotiated and rejecte...
The present exploratory study aims to identify the stereotypes of masculinity that are projected in fiction-type programs, specifically Tres Familias and Cuatro Cuartos. Using the content analysis tab, we seek to quantify the frequency of appearance of these stereotypes to define which correspond to the emerging, dominant and decadent categories. Also by a qualitative analysis, it’s intended to determine which are their character, social, visual and linguistic traits. The present investigatio...
The objective of this study is to analyze the perceptions of masculinity of emerging heterosexual female adults in Guayaquil, in the media discourse of the television programs Tres Familias and Cuatro Cuartos. The central concept of the research is the stereotypes of masculinity and the perceptions of emerging adults selected for the study, which starts the approach to the Study of Literature with theories that encompass masculinity concept. As an object of study we have the perception of the...
This study pretends to quantify the frequency of apparency of masculine stereotypes from the reality show programmes, specifically BLN: La Competencia and Combate so it can classify them as emerging, decadent and dominant. Also, using each stereotype description, this study wants to determine which are the character, visual, attitudinal and social features of them. This investigation is part of the line that has being studied several years ago as the name “Mirando desde los medios al macho gu...
The present research, "Looking at the male guayaco media: Analysis of perceptions of masculinity in the media discourse by emerging male adults of Guayaquil", according to the reality show programs Combate y Baila la Noche BLN, with conceptualizations about masculinity, hegemonic model , among others of several expert authors in the subject that determined the theoretical framework and the methodological framework; with the use of the qualitative technique of the focal group and the personal ...
The following descriptive study aims to explore the perceptions and stereotypes of masculinity present in the media discourse and identified by emerging female adults in Guayaquil between 18 and 30 years. The study was developed through focus groups and interviews with women, taking as sample of analysis the stereotypes recognized in the reality shows BLN and Combate, programs selected as case studies. Within the results the participants present the macho guayaco, as the man who provides in t...
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