The project proposed in this thesis intends to be a benchmark for entrepreneurs who have a presence or seek to have a business account on different Social Network platforms. There is a gap in terms of knowledge of the use and Management of digital tools and content strategies. The arrival of COVID changed the rules of the game when it comes to business. The pandemic helped to create a digital leap that probably would have taken many years to achieve. Today having a digital presence is a neces...

This research project presents us with a proposal for a professional services platform on Electronic Commerce. From the context of technological development in Ecuador, regarding the pandemic and post-pandemic, its technological progress in electronic commerce is indisputable. In the case of several companies or businesses, they have been forced to evolve or adapt to this new environment. A documentary investigation was carried out on the exogenous factors and good practices related to the ...

This innovation aimed to analyze the effect of self-assessment on students’ writing performance in a paragraph written in the future tense. It was implemented in four synchronous sessions of forty-five minutes per week for four weeks.

Speaking is a real challenge for most language learners because it is a complex skill to master and requires constant practice and dedication. This research explored the difficulties and challenges students face when speaking in English in the classroom. They are related to linguistic and social factors. When students speak in English, they feel anxious and tense due to the lack of vocabulary, expressions, and grammar knowledge and difficulty finding appropriate words to determine context. In...

This project included speaking interaction by applying peer-assessment strategy to volunteer students from a private high school in Quito. It helped learners to be more communicative in English and improve their speaking skills development. This proposal wanted to create opportunities for the learners to share information about their trip experiences applying acquisition, meaning making and transfer activities to achieve the goal.