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The use of social networks has generated a significant advance in political campaign strategies because the use of new tools and digital platforms by candidates and their campaign teams, to present their proposals and plans trying to convince voters and obtain their support by vote. This research aims to analyze the use of retuit and hashtag on the Twitter microblogging platform and determine if its influx generates changes in the electoral preferences of Internet users and the degree of int...
The objective of this research is to analyze the content and interaction in the fashion / lifestyle influencers accounts of Guayaquil Influencers, based on the study of Brand marketing on Instagram. From the theoretical analysis of influencers' marketing from various theoretical perspectives, we seek to determine the content that Instagram / fashion influencers in Guayaquil share on Instagram and describe the perception of fashion / lifestyle influencers towards them. All these aspects make i...
This research paper aims to measure the level of influence of family factors and risk factors in parenting practices related to the development of the language of 18-month-old children, coming from different geographical areas, both rural and urban areas, of low socioeconomic levels of Ecuador. This socio-educational research used a quantitative analysis methodology to establish the relationship between family and socio-cultural factors that impact the development of infants' language. The st...
This research study implemented skimming and scanning strategies through collaboration facilitated by WhatsApp to enhance reading comprehension. The research was applied at a public high school in Guayaquil. The sample was 40 students of third Baccalaureate education at an A2 English level. This action research was supported by qualitative and quantitative instruments: pre and post-test, pre and post-surveys, rubrics, and learning logs. Results demonstrated the impact of this innovation was C...
The objective of the present study is to describe the practices of corporate social responsibility, identifying the key elements of sustainability by exploring the experiences of people within the organization in order to analyze socially responsible policies and practices and how they are perceived by their public. internal The research has a mixed approach, its scope is exploratory and descriptive through the single case method, taking as an analysis unit a company in the agribusiness secto...
This paper presents the systematization of a psychoeducational intervention that encourages family interactions through the reading of stories to promote the development of the language of children in preschool. This psychoeducational intervention is focused on children from 3 to 4 years of the School of Basic Education "Zulima Vaca Rivera" of the Pasaje city, whose direct beneficiaries were 16 children, led by their parents or legal representatives. The research arises from a situational ...
The aim of this research is to introduce collaborative learning facilitated by Quizlet as an effective, collaborative, engaging and interactive vocabulary learning tool. Based on that, a quantitative study guided by a pre-experimental research design was used. The study included 31 graduate students from an Ecuadorian university. The instruments used to collect the data included a vocabulary test, the Cambridge reading comprehension KET test, and a survey. The data from the pre- and post-tes...
This research proposes the systematization of an intervention based on reading stories in the family context to promote the development of the language of children in preschool. This psychoeducational intervention is aimed at children from 4 to 5 years of the Center of initial education 15 de Octubre of the Santa Rosa city. The direct beneficiaries were 16 children, accompanied by their parents or guide. The proposal surges when observing that the interactions between children and parents d...
This research consists in the systematization of a piscoeducational intervention that encourages family interactions of preschool children through the reading of stories to promote language development. The context of this work will be the "Luis Armando Ugarte Lemus" School of Basic Education of the Machala, which corresponds to one of the public educational institutions of the city of Machala, Province of El Oro. The proposal arose from the problem that parents do not get involved with the...
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