Título : | An introductions to qualitative markert research | Tipo de documento: | texto impreso | Autores: | Mike Imms, Autor ; Ereaut, Gill, Autor | Mención de edición: | 1a ed | Editorial: | California : Sage Publications | Fecha de publicación: | 2003 | Número de páginas: | 136 p. V. 1 | Dimensiones: | 23.5 cm | ISBN/ISSN/DL: | 978-0-7619-7272-3 | Precio: | US$. 35.00 | Palabras clave: | Investigación - Técnicas
| Clasificación: | 001.42 Imm I | Resumen: | Introductionwhat is qualitative market research, Characteristics of qualitative market research as a commercial practice, What do oranisations get form qualitative market research, What does the qualitative market research industry look like, Defining the problem and designing the project, How local and international qualitative market research projects work, Ethics and professional standars | Link: | http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=5548 |
| |