Título : | Dictionary of marketing terms | Tipo de documento: | texto impreso | Autores: | Betsy Ann Toffer, Autor ; Fane Imber, Autor | Mención de edición: | 2a ed | Editorial: | New York : s/e | Fecha de publicación: | s.f | Número de páginas: | 579 p. | Dimensiones: | 20 cm | ISBN/ISSN/DL: | 978-0-8120-1783-0 | Precio: | US$. 11,95 | Nota general: | Appendix: abreviations and acroyns p. 569-576 | Palabras clave: | Mercadotecnia
| Clasificación: | 030.6588 | Resumen: | Contents 3.500 concise definitions of key marketing terms used in product management, television, radio, print advertising, direct marketing, and sales management are listed alphabetically. Hundreds of example help clarify terms. Indispensable for media analysis, sales marketing and production personnel, art directors. copywriters, direct mail professionals | Link: | http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=3828 |
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